Lesson Summary

A great script doesn’t make you sound robotic—it makes you sound confident and natural. Tim stresses that having a script grounded in the fundamentals is essential for prospecting success. Without it, you’re more likely to fumble, lose rapport, and miss your shot. Scripts should include rapport, third-party references, initial benefit statements, urgency, need, value, and an assumptive close. It’s not about reading word-for-word; it’s about internalizing the format so it flows naturally.

Tim emphasizes practicing, adjusting, and perfecting your script over time. Whether you’re door-knocking or telemarketing, the fundamentals must stay intact. Rapport opens the door, humor breaks tension, and structure ensures clarity. Don’t wing it—write your script down, rehearse it, and refine it. A strong script is your blueprint to confident, consistent prospecting.

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