Lesson Summary

Great sales leaders don’t just talk about selling—they sell. They don’t just coach from the sidelines—they’re in the game with their team.

In this lesson, you’ll learn:

• Why top-performing sales leaders operate as player-coaches, not clipboard managers

• How leading by example directly impacts team motivation, accountability, and performance

• The real-world story of how getting back in the field helped turn around a struggling team

True leadership in sales is about action. When your team sees you doing the work—booking appointments, overcoming objections, and closing deals—they’re inspired to do the same.

The fastest way to change your sales culture?
Outwork everyone. Let them watch you do it.

If you want to build a culture of accountability, confidence, and performance, it starts with you.

Sales Tools:

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